Goa News

Booking.com

A family business with a whole lot of ‘sole’

A family business with a whole lot of ‘sole’

11 Oct 2017 No comment 28 hits

While the Mapusa market seems like a hotchpotch of activities and businesses, it still houses many small treasures. Some of these have been around long enough to witness the hub evolve into its present day avatar, while still standing strong and tall. Kishor Footwear is among them.

Being one of the many outlets selling footwear right in the heart of the market, the stall is quite easy to miss for a newbie. But its many loyal customers swear by the sturdy and durable shoes available there.

Begun around 40 years ago by Kishor Korgaonkar, Kishor Footwear was a destination for specialised and affordable men's footwear. The shoe story for the Korgaonkar family, however, started with Kishor's father, Bikaji Arjun, who specialised in making shoes for the military during the Portuguese regime. Today, the shoe-making tradition and family business is being carried forward by Kishor's sons, Chetan and Lochan, both of who joined the business after completing their education.

"When I finished my studies, I decided to focus my time, talent and energy on the family trade. Back then, apart from the shoes my father made, we would procure shoes from Mumbai and sell them. As I got more involved in the business, I thought to myself, 'why don't we make our own shoes that are of better quality and the latest designs ?' And thus, 14 years ago, I started my own workshop at Bastora, specialising in shoes for women. That part of the business took off very well. Today, apart from the designs available on the shelves, we also offer customisation in women's footwear," Chetan says.

While Chetan's strength lies in shoe-designing, Lochan is an expert salesman. "He has the gift of the gab and is adept at converting inquiries into sales," Chetan discloses.

Ask the duo about what sets Kishor Footwear apartespecially in these times of heightened brand consciousnessand they will attribute it to focus on customisation, staying on top of the latest trends and maintaining the quality of the shoes they make. Their other plus-point is affordability, which ensures them roaring business.

"Yes, there are plenty of brands available, but they do not suit everyone's pockets. That is where we score. In fact, the increase in the availability of brands has worked in our favour as we have increased our sales. The good part of such intense competition is that customers have a wider variety to choose from," Chetan says.

Most of their regular customers, Chetan explains, are those who have been patronising the stall since its inception. "Now, their family members come to us, too. This has put the onus on us to always keep our game up so that we are always able to offer something unique to our customers," he says.

Under the duo's leadership the business has witnessed much success and has grown beyond the single stall started by their father. Today, Chetan and Lochan run two shoe stalls in the Mapusa market. They also put up a shoe stall at a popular night market in North Goa.

As for future plans, Chetan says all he wants is to open more outlets so he can have Goans from across the spectrum wearing the shoes he designs and makes.


Get latest news & live updates on the go on your pc with News App. Download The Times of India news app for your device.

Source: A family business with a whole lot of ‘sole’

Pin It

Add comment

   


Security code
Refresh